Want to level up your omnichannel strategy? We've got you covered.
After our last post for marketers, some of you asked how Medical Affairs can use social media data in your omnichannel strategy.
Here are our top 5 omnichannel use cases for Medical Affairs:
1. Route HCP posts to MSLs based on coverage
When an HCP's post goes viral on social media, it's the perfect opportunity to have an MSL follow up. Maybe the HCP hasn't seen your latest study data? Or has questions about dosing? Don't miss this opportunity to build valuable relationships.
2. Identify potential access challenges On social media, HCPs often talk about access challenges. In some cases, it may make sense to route these posts to an MSL to help with single patient INDs, getting supporting data for prior authorizations and more. A great way to support your HCPs. ❤️
3. Pull a list of HCPs for an advisory board Want a list of HCPs that posted about your disease in the last 30 days? Or a list of HCPs that posted about a biomarker? With our APIs, you can write single queries or combine multiple queries to meet your specific needs.
"Social media is a powerful channel and key to your omnichannel strategy," Jemeleth "Milet" Koo, social media lead at Genentech
4. Find data gaps and educational needs
On social media, HCPs love to share their reactions to recent studies. For example, they may ask about the study endpoints or dosing recommendations. They may share their areas of interest for potential IIS/ISTs. This is a golden opportunity to find HCPs that are interested in meeting with you.
5. Improve your KOL mapping strategy
With our APIs, you can see if an HCP has a low, medium or high level of influence on social media. So as your team is building their KOL lists, think about an HCP's level of influence as an important criteria. You can also consider researchers and other non-HCPs that have a large audience online. 💡
Want more ideas? Check out Medical.watch Data Solutions or email us.
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What we're reading
Avant Healthcare post, "The anatomy of an engaging social post -- backed by data," March 27, 2024
George Limen post, "Fundamental attribution error: challenge or opportunity for MSLs?" March 12, 2024
MSL Journal article, "Medical Advisor reflections on engagement strategies for KOLs," March 6, 2024
MSL Talk podcast, "Good vs Great: What makes a rock STAR MSL?" with Sanaz Cardoza at Mallinckrodt Pharmaceuticals, February 20, 2024
McKinsey & Co. article, "Generative AI in the pharmaceutical industry: Moving from hype to reality," January 9, 2024