Social listening in oncology and hematology: physician insights on cancer care
- avikk1
- Sep 9
- 4 min read
Updated: Sep 11
Stay ahead of the curve with real-time insights from physicians on clinical trials and practice-changing news -- straight to your inbox!
Today, we'll cover the topic of social listening in oncology and hematology.
What is social listening in healthcare?
Social listening in healthcare means tracking and analyzing what physicians and healthcare providers share on social media about diseases, drugs and clinical trials. It helps you identify key trends and conversations in real time. 💡
If you're a physician or a patient advocate, this helps you stay up-to-date with the top news and clinical trials that healthcare providers are discussing on social media. This lets you find studies and treatments that could potentially help your patients.
If you work in pharma, this helps you understand what healthcare providers are saying about your drug or clinical trial. Maybe providers have questions about dosing or administration? Or they disagree with a study endpoint? This lets you help physicians find the right treatment for the right patient, at the right time.
Who benefits from social listening?
If you treat patients, you can benefit from social listening. This includes physicians, but also other healthcare providers like nurse practitioners, physician assistants and pharmacists. Sometimes physical therapists, nutritionists and other specialists are also involved. 🏥
If you develop or market treatments for patients, you can also benefit from social listening. In pharma, this includes Clinical Development as well as Marketing, Sales and Medical Affairs. After all, it's always good to know what your customers are saying!
If you're a patient or caregiver, you can benefit also. Maybe there's a new formulation that lets you take a drug orally instead of an IV injection. Maybe there's a new drug you don't have to take as often. Or one that has fewer side effects.
Innovation in healthcare is happening all the time, so it's good to pay attention. You don't want to miss out on practice-changing news!
How to do social listening? What are the use cases?
On Medical.watch, you can see the top social media posts in oncology and hematology by tumor type. So for example, this helps you understand which conversations are trending with physicians who treat non-small cell lung cancer or leukemia.
If you're in pharma, you can also see what physicians are saying about your drug or clinical trial.
Medical.watch is updated in real-time, so you always have the latest information about a disease, drug or a clinical trial. 🔥
Now some of you may be thinking: "Great, but I don't have time to visit a website and go searching for information. I'm too busy seeing patients, doing research or trying to find time for lunch."
We've got you covered! On Mondays, you'll get an email with highlights for the diseases you follow. So if you follow non-small cell lung cancer, you'll get a weekly email with the top posts in NSCLC.
You'll also get daily highlights during a medical conference like ASCO, ESMO or ASH. During a conference, there's a lot of news and clinical trial updates that come out, so we keep you updated on a daily basis.
This happens for you automatically. 🙂
What's special about Medical.watch?
Sometimes people will say: "Sounds interesting, but what's so special or different about Medical.watch?"
A few things that make us different…for one, we focus on what physicians and other HCPs are saying on social media, and medical conversations only.
So if you want sports or politics, we're not the right one for you. We focus on medical conversations only.
Also, Medical.watch is super easy to use, with no training necessary. Sometimes other social listening platforms make you sign up for training, because it takes time to learn the platform.
Not here. With Medical.watch, the news and clinical trial updates come right to your inbox.
What could be easier?
So, ready to jump into social listening for oncology and hematology? You can sign up today and it's free.
Here's the link: 👇👇👇
Questions? Just drop us a note!
Frequently asked questions (FAQ)
1. What is social listening in healthcare?
Social listening in healthcare means tracking and analyzing what physicians and healthcare providers share on social media about diseases, drugs and clinical trials. It helps you identify conversations and key trends in real time.
2. Why is social listening important in oncology and hematology?
In oncology and hematology, social listening reveals what physicians are saying about cancer treatments, side effects and new trial results. This helps clinicians, pharma and patients stay up to date with the latest practice-changing insights.
3. Who can benefit from social listening in healthcare?
Physicians, nurse practitioners, pharmacists and Medical Affairs teams can benefit by staying informed. Patients and caregivers also gain value by learning about new therapies, formulations or treatment options discussed online.
4. How does social listening help pharma companies?
Pharma can use social listening to understand physician opinions about their drugs or trials, discover unmet needs and respond to questions about dosing, administration or real-world treatment challenges.
5. How does Medical.watch provide social listening insights? Medical.watch delivers real-time oncology and hematology conversations directly to your inbox, with weekly disease-specific updates and daily coverage during major conferences like ASCO, ESMO and ASH.
