Want to activate and engage your HCPs? We've got ideas!
Some of you asked how social media data can help you achieve your goals.
We deliver real-time social media data that integrates with Veeva and platforms like Aktana to use as triggers in the omnichannel journey.
Here are our top 10 use cases for omnichannel marketers:
1. Route HCP posts about your brand to reps and MSLs
When doctors mention your product on social media, it's a perfect opportunity to have a rep or MSL follow up. Maybe the doctor has questions about dosing? Or wants a different cut of the data? Don't miss this opportunity to build relationships. 🙂
2. Route HCP posts about competitive brands to reps and MSLs
When doctors mention a competitive product, it's also good to have a rep or MSL follow up. Maybe they haven't seen your latest study data? If your targets are considering switching therapies, you should reach out immediately.
3. Trigger a follow up action via NPP
If your targets can't meet in person but are active on social media, you can try to engage through Facebook, Twitter/X or other channels. You can also time your campaigns to reach targets when they're typically online for optimal engagement. 👍
4. Improve your message journeys for specific segments
You can use DOL posts to improve your message journeys. First, look at your DOLs' communication styles and choice of words. Next, use this messaging to mirror their language and optimize your campaigns for best results.
5. Identify potential resource and data gaps
On social media, HCPs frequently share their reactions to clinical trials. They may ask for a different cut of the data or ask about dosing recommendations. It's the perfect opportunity to learn where HCPs are interested in receiving content from you. 🙂
6. Discover your HCP's personal interests
If your targets post about their favorite food or sports team, you can use this data to enrich their profiles in your CRM. Better profiles help you optimize the right next engagement for your targets.
7. Pull a list of HCPs that match your criteria
Want a list of doctors who posted about your brand in the last 90 days? Or doctors that posted about competitive brands? With our APIs, you can write single queries or combine multiple queries to meet your specific needs.
8. Deliver real-time insights to your brand partners
Does your team build insights reports for the brand team? If so, you can use our real-time conference coverage to level up your reports. Your brand partners will love this. ❤️
9. Enrich HCP profiles with social media activity
First, pull your HCPs' profile details and post activity into your data lake. Next, use this data to build internal profiles for each of your targets. These profiles can help you determine the right next engagement for your targets.
10. Enhance your predictive models with social media data
Does your team build predictive models for market share and revenue projections? If so, you can use our real-time brand sentiment to enhance your models. Your senior leadership will love this. ❤️ Want more ideas? Check out Medical.watch Data Solutions or email us.
Get social media insights for your brand. Sign up for Medical.watch. 🙂
What we're reading
LiveWorld post, "Pharma marketing trends 2024: Navigating a dynamic digital landscape," February 14, 2024
OptimizeRx post, "Are you seeing these red flags in your pharma marketing?" February 6, 2024
DHC Group podcast, "Short take with Dr. Jenny Yu at Healthline Media," January 29, 2024
Sprout Social post, "The ROI of listening on social media," January 18, 2024