What's the best social listening tool for pharma?
- avikk1
- Aug 27
- 2 min read
Updated: Oct 26
See how Medical.watch stacks up vs. Veeva Link and others!
Some of you asked how Medical.watch compares to social media monitoring tools like Brandwatch, Talkwalker and Veeva Link. Here's a handy comparison table:
Medical.watch comparison table of top social listening tools in healthcare
A few things to point out:
Brandwatch and Talkwalker are great if you want to see the entire social media conversation including from journalists, patients and everyone else.
Veeva Link is great for looking up details on a specific HCP. For example, you can see an HCP's clinical trials, publications, social media accounts and a lot more. Honestly, it's a little spooky.
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Need a comparison chart to share with your team? Download the chart.
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What we're reading
LinkedIn article, "The power of short-lived social insights -- need of social intelligence in Field Medical Affairs" by Sangeeta Shrotriya at Summit Therapeutics, August 14, 2025
LinkedIn post, "The MSL role isn't ONE job. It's 10+" by Sarah Snyder at Carolan Group, August 13, 2025
MSL Talk podcast, "What is social listening?" with Conor McGladrigan at Takeda Oncology and Kevin Peterson at Gilead, August 5, 2025
