Top 12 Marketing & Omnichannel experts you should follow in 2025
- avikk1
- Feb 3
- 4 min read
Updated: Feb 13
Our annual list of thought leaders you need in your feed
We asked our friends which bloggers and podcasters they look up to in Marketing & Omnichannel. Want to see who made this year's list? Read on!
MM+M podcast Since 1966, MM+M has been the go-to source for breaking news and insights. Fast forward to today, and they've taken the conversation to the airwaves. Check out the MM+M weekly podcast where friendly hosts Marc Iskowitz, Lecia Bushak, Heerea Kaur Rikhraj and Jack O'Brien chat with top marketers from Eli Lilly, Sanofi and more. You'll love this one. ❤️
Our can't miss episode: "JPM takeouts: who I interviewed in San Francisco."
Listen to MM+M on Apple Podcasts or Spotify.
Danny Flamberg, Liveworld A world-renowned expert on digital marketing, Danny is former managing director at Publicis and current vice president at LiveWorld. An ex-colleague said: "Danny consistently would save our asses in presentations when the hard questions would inevitably fall in his lap."
Quite the testimonial. 🙂
Healthcare Rap, Jared Johnson and Zain Ismail
Ranking in the top 5% of podcasts globally, Healthcare Rap brings you timely insights from the world's leading innovators. Every week, the flavorful duo of Jared Johnson and Zain Ismail dives deep into healthcare marketing and technology. Don't miss this one.
Our top fave: "Greatest Hits: Jared & Zain’s 2024 Predictions."
Listen to Healthcare Rap on Apple Podcasts or Spotify.
Mark Bard, Digital Health Coalition
Meet Mark, a media, marketing and tech trailblazer who runs a must-watch webinar for marketing and omnichannel pros. Plus, the Digital Health Coalition newsletter? Absolute gold. If you want to stay ahead of the curve, this is your ticket. 👍
Our fave clip: "HCP social influencers."
Follow Mark on LinkedIn or subscribe to the DHC Group newsletter.
Alan Campos, AstraZeneca
By day, Alan is senior director of digital acceleration at AstraZeneca. By night, he's the accomplished author of Innovation Hacks, a weekly newsletter which offers strategies, resources and tips to help leaders succeed in the digital era.
Follow Alan on LinkedIn or subscribe to the Innovation Hacks newsletter.
Osman Daggezen, OD Pharma Consulting
Osman didn’t just master omnichannel engagement, he literally wrote the book on it. Formerly at Pfizer, he penned "Omnichannel Customer Engagement in Pharma," a must-read for pharma marketers. One fan raved: "The framework and best practices in this book are super helpful!" Want to level up your omnichannel game? Osman’s got you covered. 💯
Our top post: "The power of 'why' in pharma omnichannel."
Reuters PharmaPulse
Curious about the latest buzz from pharma’s top minds? Tune in to PharmaPulse, a must-listen podcast covering hot topics like building a digital mindset, tackling information overload in omnichannel engagement, and much more.
Our fave episode: "Driving patient value through innovation and partnership with Claus Zieler, Astellas."
Listen to PharmaPulse on Apple Podcasts or YouTube.
Claude Waddington, The Palindromic Meet Claude, a digital strategy powerhouse with a knack for making CX shine. As the brains behind The Palindromic consulting firm and Life Sciences CX Trends newsletter, Claude helps brands reimagine customer experiences. Located in lovely Lisbon, Claude brings creativity, fun and deep expertise to every project. 🙂
Mehrnaz Campbell, Cheemia
Mehrnaz is a trailblazer, pioneer and influencer. In 2020, she launched Cheemia ReSET, a remote sales engagement training platform. In 2024, she wrote The Omni Advantage - Accelerating the behavioural change with omnichannel in pharma sales engagement. Said one satisfied reader: "No jargon, no hype. Plain and actionable overview of the state of omnichannel...two thumbs up!"
Our fave clip: "In conversation with Yam Sumbwanyambe."
Nico Renner, BeiGene
Based in beautiful Basel, Nico is a product manager who always enjoys honest discussions about pharma and healthcare. His motto is "no shiny slides, but tangible experiences built to provoke thoughts." One colleague raved about Nico: "proactive, dedicated and had no trouble managing a team from different nations."
Read this first: "The best formats for pharma marketing in 2025: Content is king, but who is the heir?"
Follow Nico on LinkedIn.
Marcus Bergler, D2L Pharma Research Marcus is a global expert in commercial excellence, known for pioneering data-driven business models. He also lends his expertise to MEDKAP, a Swiss angel network, where he advises and invests in the future of digital health. 🚀
Want a free 30-minute strategy session? Schedule time with Marcus.
Follow Marcus on LinkedIn.
Klick Wire, Klick Health
Klick Wire is the award-winning newsletter from Klick Health, the no. 1 agency on the 2024 @advertisinghealth Top 10 list. Are you a Life Sciences marketer who wants weekly updates on the latest in digital health? This one's for you.
Follow Klick Health on LinkedIn or subscribe to the newsletter.
That's our list. Got your own recommendations to share?
Just drop us a note!
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What we're reading
Wall Street Journal article, "Amazon raises its ad spending on Elon Musk’s X, in major reversal," January 30, 2025
Sprout Social post, "10 social media trends you need to know in 2025," January 14, 2025
Healthlink Dimensions report, "NPs and PAs communications report 2024," January 5, 2025
McKinsey & Co article, "Small but mighty: Priming biotech first-time launchers to compete with established players," November 25, 2024
phamax Digital post, "Digital marketing maturity in pharma – From lagging to excellence," November 6, 2024
